Ditch the Script: Your Accent Isn't Sexy Enough (for any business!)

Ever felt that awkward moment when you've had a great conversation with someone, only for it to be ruined with a stilted "if you know anyone who needs real estate help..." at the end? In this transformative conversation, social connection expert Geoff Talbot reveals why most real estate professionals struggle to convert their social media followers into actual business—and it's not about needing more followers.

Geoff introduces a revolutionary approach to relationship-building that moves beyond the traditional "top of mind" strategy to becoming "center of heart" with your connections. Through powerful stories and practical examples, he demonstrates how authentic, two-way conversations create the kind of loyalty that algorithms and ad spend simply can't buy. 

The conversation explores why asking people about their childhood home memories creates deeper bonds than typical real estate talk, and how shifting from "asking for referrals" to "figuring out how we can help each other more" yielded a 100% positive response rate for one of Jeff's clients. He challenges listeners to commit to 50 meaningful conversations weekly—where you learn something about them and they learn something about you—as the foundation for sustainable business growth.

Most importantly, Geoff reveals why your business breakthrough isn't hiding in more lead generation or better scripts, but in the courage to have real human conversations. His parting wisdom resonates deeply: "Whatever you need today is only ever one conversation away." Ready to transform your approach to connection and watch your relationships—and business—flourish as a result?

Chapters

• 0:00 Social Legend Jeff Talbot Introduction
• 1:58 Taking Action Through Conversations
• 3:35 The Power of Home Memories
• 9:18 Building Authentic Connections
• 17:38 Center of Heart vs Top of Mind
• 34:10 One Conversation Away

Transcript

Rowena Patton: 0:19

well, here we have today, somebody who's a social legend, jeff talbot, in a very different way. So, without further ado, let me hand over to jeff what you're gonna just give us some amazing things. Today, jeff and you know they're all here you have to give away three actionable things that people can work on what you got oh, that's amazing.

Geoff Talbot: 0:39

I'd love to. Yes, in actual fact, we'll start with the action and or and the idea of action, because I want people to know who are listening to this that if all you do is listen to what is often voted as the sexiest accent in the world, your life wait, I thought that was mine, mr key no, no, it's mine, it's mine, it's mine, no, no, it's mine pick me okay, the, the sexiest male accent in the world is mine and the sexiest female accent in the world is yours.

Geoff Talbot: 1:07

But if all you do is listen to me talk and if all you do is jump on Zooms, for example, and listen to people talk, actually nothing changes. And so we do want to start with action, because the way that your life changes, the way that your business truly grows, is when you take actions that transform the space between you and other people, in other words, when you start conversations with people, whether you start more conversations. So one of the things that we help people do is we say let's get you talking more to people. Like talk to more people, your business will grow. We know this about sales. That volume is part of it, and if you're having more conversations, you'll make more sales. But often we're looking strategically for conversations rather than saying screw all that, let me just be more open, let me just talk more.

Geoff Talbot: 2:09

And there are 8 billion people on the planet. There's never, as far as I know unless you know differently, Rowena there's never been this many people on the planet and there's never been more opportunity to talk to people. I'm in New Zealand right now. You're in the United States. We're talking, people are watching from all these different places. We've never been more connected and yet sometimes we kind of no one knows about me. Who do I talk to? Anybody, everybody, like. There's so many opportunities to have conversations and we get stuck. Maybe I don't know what you think, but do you think we get stuck because there are too many opportunities?

Rowena Patton: 2:54

It's so funny. You ask that I've been making some posts about this recently and one of them was about scripts, and I basically said throw the scripts out of the window, throw off your realtor hat and start having human conversations, because real estate isn't really about the house, it's about memories that somebody's developed in that house, it's about their reason for moving on. And I can give you a good example of that, where a lot of us work with seniors and when I say seniors I mean I don't mean 19 year olds, 90 year olds, necessarily like 50, 60, 70, 80, 90, and they're in these five bedroom homes and they're clinging to this box because of all the memories in there. Yes, you know, they've got the little borders around, I'm sure.

Rowena Patton: 3:40

Well, you were in los angeles, so you know all of this yeah but you're not old enough to remember the little horsey border wallpaper borders around the top of the room, but you've probably seen them in houses and they're still clinging to that, even though their kids are 50 and 16 got their own lives in a different place. So when you go to them and say so have you thought about buying or selling real estate recently? It just the message doesn't connect. So I love what you're saying there, jeff.

Geoff Talbot: 4:06

Oh, you're so right. And I, when I was working with realtors a while back, I used to tell them the story of when I grew up in a house that I loved. It was this big house, it was lots of space, the outdoors were huge, it was like really adventurous. There was this wild bush out the back and I lived there from five till 17. And then I went off to university in a different part of New Zealand and my parents moved.

Geoff Talbot: 4:33

I was at university for five years and they moved around about my fourth year, so I'd come back for holidays, holidays. But then one time I went to university, they sold the house and I never got to come back and I didn't really think anything of it because I'm 17 and I'm, you know, 20 or so at the time actually, and I'm having loads of fun in life. But one thing I noticed was you know, a few years later was I was like I have this recurring dream, a literal dream, that keeps coming back to me at nights, and in my dream I would drive down the street that we lived on, I would go into the driveway of my car, I get out of my car and I knock on the door and I would expect my mom to answer the door and in my dream it was the new person living there and I would say say, I just want to come in and look around and they would say no, and they would close the door you know, I realized oh, my gosh continue.

Geoff Talbot: 5:31

I realized that's what real estate really is about. This like attachment to a place I wanted to say goodbye or I wanted to stay attached to the memories and when you think about I love what you were saying because when you think about social media and how people talk about real estate and how people engage, they're often tempted to think about it in a transactional way, when, like, what if you sold someone's house and you managed to give them a piece of that house in terms of a memory to take with them? What an amazing realty you would be have you read my book?

Rowena Patton: 6:11

no, I haven't program called the memories video. We didn't pick this up, guys, I promise like we didn't rehearse. No, so the book is free on the listing royalty app where you're watching this now. It's called unique value proposition, one of the programs. I wrote it for realtors so they could steal.

Rowena Patton: 6:26

The ideas came about when I went with one a listing agent years ago that I was training caroline kalpinski. She was just starting out, she came from bozeman and she was my assistant. I took her out. She's now one of the top listing agents in the region and we were sitting with an elderly couple and they're in this big farmhouse and he was in a wheelchair, she was in her 70s and I said I'm changing a name, susan, I can tell you really don't want to sell this house. And she said my daughter got married coming down those stairs and that's where the memories video was born.

Rowena Patton: 7:00

So we a memories video, because I said you know what? I totally understand, but you're not attached to this box, you're attached to the memories in it. So let's, let's get those memories for you. You don't have to be in the video, I will. I will get them for you. We'll upload the video onto youtube. We'll make it private. You can share it with your kids in their 60s, their kids, your grand, your grandkids, and you'll have it forever. Because that's the bit. Now. Imagine, jeff, if you'd had that video where you could walk around the house and remember it all, because we're talking about memories.

Rowena Patton: 7:30

and what about life in the house, not the house?

Geoff Talbot: 7:33

Right and I still sometimes have dreams of buying that house and I have no real interest in living there. In fact, I went back and it was so different, like I went physically back 12 years later I was like, ah, I don't want to live here, but I want to live back there a little bit. And actually here's our first action item for people. When you're, when you're thinking about social media and you're thinking about engaging your sphere of influence and your people, one of the things that you want to do is you want to get them talking with you and sharing what's important to them with you and with each other, and so one thing you can ask is a question like what's your strongest memory or what's your favorite memory of the house you grew up in or the home you grew up in? Now, be prepared for really interesting answers, because they won't all be good. That's the first thing to be aware of. But it doesn't matter whether they're good, bad or indifferent. You're going to be talking with people about the homes they lived in, the environment they grew up, in their memories they grew up in. For example, I had one person. I've never met this person in my life, I've only known them from social, but I know them quite well over years. She said my favorite place was hiding under the shrub that came down to the ground because there was so much abuse in my house.

Geoff Talbot: 9:11

Now, horrible, of course, but how amazing that another human being is telling their story and we don't get to. You know, we want the warm, fuzzy memories of, oh, my favorite thing was this or that, and you'll't get to. You know, we want the warm, fuzzy memories of, oh, my favorite thing was this or that, and you'll get those and that's great. But that's also not that interesting, in a way. What's really interesting is when people are real and what really is powerful from a sphere building sales perspective, relationship building perspective. You know, social media connects people and when people share something that's important to them, good or bad, then a strong relationship is formed and they're not going to want to choose another real estate agent or another. Whatever it is that people do Like, they're not going to want to choose another listing agent, right, because you're the one they shared the story with.

Rowena Patton: 10:01

A little background here. I came across Jeff one day and he reached out a few times and I can't even remember how it happened, honestly, but I went on one of his seven day challenges or something like that, and it was amazing and it was really about, in my simple terms, slowing down to speed up and opening that relationship. Because isn't it incredible that I have a program in a best-selling book but I'd never thought of the option of posting a question what it, what? What are the memories of the house you grew up in? That's incredible and it worked. So I've been having all these conversations with people that I wasn't having, and you can use it for anything right, and it's not. Some people, jeff, would say it's a manipulation. What would you say to that?

Geoff Talbot: 10:43

Well, I would say it's only a manipulation if you're not genuinely curious, and so part of our work is to go deeper and say, yeah, like everyone here watching this, they most likely have come to the site because they want more listings. Right, and with our modeling, we look at that and say, yeah, you want more listings. But if you think about an iceberg, 10% of an iceberg is above the surface of the water and no matter how much wind you blow at that iceberg, it doesn't change the direction of the iceberg. And what's above the water for you is why you maybe came to the site. You want more listings and you think, if only I got more listings, it will change the direction of my life.

Geoff Talbot: 11:32

But in actual fact, it's what's under the water that changes the direction of the iceberg, and what's under the water for you as a human being, that will change the direction of your life and your business, and you'll get way more of the stuff above the water is this desire to be known, to be truly loved, to be fully supported, and the oil or the the. The thing that makes that happen are the conversations that you have, and if you're having an amazing conversation every single day, you're going to be energized, you're going to be forming strong connections, you're going to get referred more, supported more, you're going to be more excited about your life, and that's what's actually, over time, going to get you. All the listings that you want are the strength of the relationships you're forming, and so, like you were saying, rowena, you have to slow down, to speed up, and curiosity is really found in that slowing down phase and in that surrendering phase, and so it's only a manipulation if I'm talking.

Geoff Talbot: 12:35

Yeah, it's only a manipulation if I'm just talking to you because I want to get your business, but if I surrender and go, I'm going to swear.

Geoff Talbot: 12:44

I won't swear, but like trusting you know, like screw it all, like trusting the process here. I'm just going to be an amazing human being and have incredible conversations and I'll know when to talk about business. I'll trust myself as well. I'll know when it's appropriate business I'll trust myself as well. I'll know when it's appropriate They'll bring it up. I mean, goodness me. I think you'll probably agree with this.

Geoff Talbot: 13:09

But this notion that some people seem to have, probably born out of anxiety, which is I can talk people into selling their property like ridiculous, like people have their own life challenges, stuff going on. Like really all you can do is have conversations with people, be of service, be a great human being, share what you want in your life and find out what they want in their life and figure out how we can help each other, because you can't like to to sort of scroll through social and try and convince people that they should tell their house, which, if you look at a lot of people in real estate posts, you would say that's kind of the goal. It's a bit crazy.

Rowena Patton: 13:59

So interesting you say that. So I think the the part that you taught me is not just to post something on social and say, tell me about your memories, but then to deepen the conversation and it works.

Rowena Patton: 14:11

Obviously it works, but and obviously it pushes the post up the more comments are on there. You can call that a manipulation as well, if you want. That's right, we don't care, yeah, so on top of that, I can hear I'm hearing the objections coming up. Yeah, but we get texts and Facebook messages and all this stuff coming at us all the time. How do we keep track of all those messages?

Geoff Talbot: 14:33

Yeah, Right, so that's a really good point. One of the things that we teach is to kind of cap your talking, and so we have, if you like, a formula for building a powerful sphere of influence, and there are three parts. And the conversation part is to have 50 compelling conversations a week, right.

Rowena Patton: 15:03

And so once you reach that different people, so 10 different conversations a day with 50 people, or is it 10 conversations with the same person, going back and forth?

Geoff Talbot: 15:13

no, I would say 50, 50 people, 50 compelling conversations, and we we define it shouldn't freak you out right, like it seems like a lot, but a compelling conversation simply is where you learn one thing about them and they learn one thing about you. That's it. And sometimes you'll learn 10 things about them and they'll learn one thing about you. But there always has to be a deepening and the conversations deep in relationships, and so we could I could talk about this for hours, literally, but one of the things for people watching to think about is when I'm talking with people for work in real life, am I one of those people who's just really interested in the other person and ask lots of questions, but I don't tend to share so much of myself, because that will actually hurt you if that's the case. And a lot of people in real estate, great human beings, amazing at serving other human beings, and I've worked with dozens, more hundreds of these people and when I ask them okay, let's choose five people who you absolutely love in your sphere of influence, five clients, and I'll ask them questions like five questions about those clients. Do they know, do you know, what they do for a living? Do you know how they get business. Do you know their story? Do you know their dream? There's another one too and they'll answer yes, they've learned everything they need to know about that person. And then I'll say now, if I ask those people the same questions about you, would they be able to answer the questions? And they're like no, they don't really know that. I mostly work by word of mouth. They don't know that, they don't know what my goal is with my real estate career. And it's like wow.

Geoff Talbot: 17:01

What happens then is you've built a service relationship and I know that people listening to this will have felt this. And then at some point in that relationship, at some point of the conversation normally right at the end, before you run off, you go hey, if you know of anyone who wants to buy or sell, would you tell them about me? And you feel as awkward as shit. You feel so awkward because the reason is you feel awkward and you should feel awkward is, until that point, you've set the relationship up and the conversation up to be all about them. And then you're like and me Right at the end. And then you're like and me right at the end. And so what we want to do when we're talking with people on social in real life is make it about both of us, and if the other person cannot see you, understand you, has no interest in you, then great, just let it go like you're after relationships in your life and in your business where you're equally important, where your business growth is as important as them finding a wonderful house.

Rowena Patton: 18:06

I wonder if that why is because they are nervous about saying I'm new in real estate or I've you know, gosh, I've had a hard year in real estate because they want to use them as a listing agent or a buyer? Do you think they're scared to show the vulnerability of building their business, and what would you say to that?

Geoff Talbot: 18:24

Yeah, I think, as a cultural rule in the cultures that we're all in British, new Zealand, american, australian, whatever Canadian, whoever is listening to this, whatever you're Canadian, whoever is listening to this, we're not so good at making help from other people. For us, normal, it's just normal, hey, I mean, it's a completely normal thing to be able to say, look, things are a bit slow at the moment, I'm working hard here and we also don't have. We don't have frameworks, and that's another part of what we teach when it comes to forming what we call committed co-creators, which is the ultimate goal. You want people to co-create with you, as we, as we have one ask, and your one ask typically is referrals.

Rowena Patton: 19:18

That's a big thing to ask for.

Geoff Talbot: 19:21

Like huge thing to ask for. Like you're like, hey, I mean, it's like me saying, hey, rowena, would you give me 40 grand or 50 grand when you're asking for a referral. Really, that's like what you're asking for and that's in some markets. Sometimes it's five grand, obviously depends on where you are like whatever your commission is on a listing, and that's a big thing to ask for. It's also quite an impractical thing to have is better ways of asking for help, and so one of the reasons we resist resist asking for help is we only have our one big thing and normally we don't get anything from it. And if we do ask, we're just asking because we've read a book where someone told us to ask in this way, rather than going, doing some deeper work and saying, well, what are some of the things that I want? Oh, I would like reviews, or it would be awesome to have some encouragement.

Geoff Talbot: 20:35

We have Stacey, one of our people that we've worked with in our academy, and with about eight or 10 other businesswomen, she set up an accountability group and they help each other by supporting each other, right, catching up with each other, checking in with each other. There's so many different ways that people can help you. The key is to have a list of options. We call it a favor funnel, where you can pull one out and go hey, why don't we? This has been awesome catching up with you. Could we write each other? If it's another business person, could we write each other a review? Let's just start helping each other, and so the ask should be for the relationship and not for the result. And so we always teach, and again this is probably Wow, can you repeat that?

Geoff Talbot: 21:23

The ask is always for the relationship and not the result, and so the language that we teach and help people to use, we're using AI to help people form their messaging as well, but it's always around this phrase help each other more. So, rowena, would you like to jump on a Zoom? We'll figure out how we can help each other more. The reason that's important is it's about both of us. So I'm not saying, hey, would you like to jump on a Zoom? I've got some ideas as to how I can help you. Then we jump on a Zoom and Rowena's sitting there going great, what do you got for me, Jeff? And now she's the receiver and I'm the giver in a way. Right, and so now it's all about she's come, passive, I'm going to get.

Geoff Talbot: 22:13

Or the other way is more like a mentorship relationship where people will say, hey, would you mind grabbing a coffee with me? I want to pick your brain. And then you wonder why that person always has a superior edge and you can't quite break in and what you really want is mutual and equal relationships. So saying to people hey, want to grab a coffee? Let's figure out how we can help each other more. We had Patricia use this particular language. At a small business mixer, 16 out of 16 people said yes, 100% want to grab a coffee. Figure out how we can help each other more.

Geoff Talbot: 22:58

When she goes to those meetings, the very first words out of her mouth need to be I'm so excited we're meeting today so we can figure out how we can help each other more, because the context for the meeting needs to always be set throughout the meeting. Hey, these are some of the ways. Talk about all sorts of things while you're meeting, have fun, explore, get to know them, but always come back to that thing. Man, we're going to help each other some more I love that.

Rowena Patton: 23:24

That's big number two for you yeah, mutual and equal and you're new zealand and I'm british, so we can make some humor about a big number two for you, right yeah, quickly so no, and the reason you're here is because you help me so much and we've got an app that lots of eyeballs are getting on, that I took a hiatus to build to how people understand how to do different things at a higher level, and there's a lot of great people on there that are so giving and will give something where, hey, this is yours, this a gift, let me give it to you.

Rowena Patton: 24:00

But I'm doing that because you've given such a gift to me and it wasn't just, oh, I, you know I I paid a few dollars for a course and and it was very valuable what I got out of it. You've kept in touch, so it's like how can I help Jeff? And I think that's what you're talking about, right.

Geoff Talbot: 24:17

Yeah, like, yeah, okay. Here's another thing that people this is a big thing for me and I'm guilty of this too. I think we all are, but especially online, we think maybe I need more people. Like, if I had 10,000 followers on Instagram, I'd be amazing. Or if I had 20,000 people in my Facebook group, things would take off and, of course, volume is part of it. But let's be honest if you've got 5,000 social media followers and if you put together all your channels, most people would have that, some people would have 1,000, some people would have 5,000, some people have more. Have that. You know, some people would have a thousand, some people have five thousand, some people have more. The problem for most people, that's a lot of people, right, five thousand people is a lot of people. If you were to put them in a room, that's, that's a whole big show right at a very big venue yeah, you wouldn't recognize most of them you wouldn't recognize most of them.

Geoff Talbot: 25:23

The problem isn't that you're not connected to enough people. The problem isn't even you're not connected to enough of the right people, because for most people in real estate, they want to do maybe 30 transactions a year or have 20 referral partners whatever it is, there's enough people there or partners whatever it is, there's enough people there. The problem is you haven't figured out how to engage them deeply. And so if we just add more people to your problem, I promise you it won't solve the problem. If you steal a bunch of Facebook posts that get people commenting, but you don't know how to engage, how to follow up Wow, how to ask for co-creative opportunities, how to process the business, nothing will happen. Like it's not a volume problem, it's a depth problem nearly always. Wow, classic example, wow, classic example. Wow.

Geoff Talbot: 26:26

Once talked to a realtor who was somewhat interested in our system, who was spending. I got to say he was spending like 30K a month, from memory, on Zillow ads and he was pretty close to broke like and he was doing business because of the volume of ads that he was running. I don't, this is going to sound harsh, but within okay, probably within three seconds of talking to him. But let's say, 30 seconds of talking to him, I could tell exactly why he had to spend so much money on ads because his communication skills were so bad that it wouldn't matter. Like he just he was dry, he was boring, he, he, he was judgmental, like it was just like he was negative.

Geoff Talbot: 27:20

From memory Now he was very negative as well and it's like until he solves that problem, it doesn't matter where he gets the leads from. He's always going to struggle to convert. That's a below the iceberg problem, the direction of his. He's throwing so many leads, so many listings at the top of the listing, opportunities at the top of the iceberg, opportunities at the top of the iceberg, but you know it's costing them so much not to solve the real problem, which is how can I learn to engage people in a warmer, more compelling way?

Rowena Patton: 28:01

right, that's the problem, jeff, because a lot of real estate agents, especially who are spending the 20 and 30 000 what they're doing is so zillow changed the way they do things in the main. And um, I've got I know somebody right now who's spending 30 000 on zillow leads a month to her two real estate agents who are on call um 8 am in the morning till 9 pm at night and these buyers are calling um and, for example, we've got a system with our niches where we build a list and we go out to see them and it's 99 a month. But you've got to go and deepen the relationships, you've got to go and meet the senior living community managers. You've got to go and meet the divorce you've got to go meet the builders.

Rowena Patton: 28:42

You've got to go meet the builders. You know the lists all there and the scripts are all there. The stuff you wear is all there. But rather than spending that $99, they'd rather spend $30,000 on Zillow leads. And those Zillow leads chuck in and then, unless you develop a relationship with those people, you might do the three or six deals or nine deals a month. You need to pay for that and just even maybe make a little bit of profit.

Rowena Patton: 29:05

The problem is, if you don't deepen the relationship with all those people that you've got, there's nothing under the iceberg again. You're just chipping away at the top all the time. Is that what you mean?

Geoff Talbot: 29:15

Yeah, and you're also stuck, aren't you? You're stuck if you're not able to convert them to referrals, if you're not able to build a great relationship. There's a number of problems, but one is you're always going to have to keep investing that 30K, and then what happens, as has happened in the past, whether it's Zillow, whichever form of lead generation you're paying for, you're at their mercy. They put their price up and there goes your profit. Or they grow exponentially, and now you're sharing the leads with more people and you're able to convert less. You're very much at their whim, and so if you truly want to have power in your business, you want to own the relationship, and so that's the other point about the kind of conversation. Work that we teach is, most people who are listening to this will have been told try and be top of mind, like top of mind, top of mind yeah top of mind is a very competitive place, like.

Geoff Talbot: 30:26

I mean, it's 6 30 am here, um, and I, if you ask me what are three things you've thought about today? I've been up since four, but I would struggle to tell you because my mind has thought of many things and it's thought of many people, and so top of mind as a goal is about checking in, following up, adding a little value. It's actually manipulative, like in my mind, um, but the goal should be with your conversations is to become center of heart. So, in other words, the realtor, that when you talk about memories and they've shared memories with you, like if someone shares a memory in real life of the home they grew up in, you should share the memory of the home you grew up in. Now you have a connection around memories. Your memories are heart-centric, aren't they? It's a much better place to be and the heart is far more loyal and far less competitive. Like, if you ask me who are the three most important people in your life, I'm like gabriel roge partner, right, it's easy, right, sweet, done. My kids, right, sweet, there's no competition.

Geoff Talbot: 31:42

Any of you watching this call if they're in trouble, my kids are in trouble and you need me, you'll have to wait. Right, that's just the way it is and that's the kind of positioning you want to have in the minds of your sphere of influence. So they go. Well, I'm not talking to so-and-so. She's my realtor. Why would I? Oh no, I'm fine, I'm sorted. I've got one who cares right, I've got the best. That's where you want to be, because one, your life is so rich. And that's the other problem with an ad buying model is you get all sorts of people coming to you who you have to work with, and we call that actually um, drinking poison when you work with someone because they'll pay you but you would never have them over in your house yeah like, because you just are just objectionable for you and so you're giving me bills here.

Rowena Patton: 32:49

So the the all the programs in in the book and I'm not selling the book, it's free. On the app it's called listing royalty, it's all free. Yeah, um, out of that we've developed niches, and the reason we've developed the niches is because I'm finding agents. My whole pitch is get back to why you started in real estate to help people. So, for example, senior living, cpo is all about helping seniors. Do you have an affinity for seniors and it's pouring people to me. Or do you work with a lot of people who who are getting a divorce? Of course we all do.

Rowena Patton: 33:21

Sadly, these days um, but you know, I've done that, I know that and I'm experienced with that and I can help people in that. Or do you know people who are building a new home? It might be their dream home and the first one they've ever done. So you're connecting with something that means something, so it gives me chills when you say center of heart rather than center of front of mind, front of heart front of heart or center of heart center of heart.

Rowena Patton: 33:46

So, jeff, what do your programs look like, like? How do people um, you know? Uh, you obviously don't. You've got to put bacon on the table too, but how does that? Work with you. What does that? What does the ladder look like?

Geoff Talbot: 33:58

right, and so there are two main ways that we work with people. The first way is we have a community where we teach people once a week one aspect of our model and we do the work together. If you remember, at the start I said, and you agreed, that the sexiest accent in the world mine. You said mine, we agreed, though that even just listening to that might give you chills which I've mentioned quite a few times but it won't actually change the world for people listening to it.

Geoff Talbot: 34:33

What changes your world is when you use your voice and your ears and you form a strong connection with other people. So in our community, which meets once a week on a Zoom, we do a little teaching, but then we set aside time for action. So start conversations with this group of people using this method. Organize your sphere of influence this way. Ask these particular co-creators for a meeting using this formula, and we have just in the last month, added AI tools to that so that people, for example, could take a screenshot of their Facebook friend list and pop it into our AI tool, and it would give you quick ways to score your contacts and then tell you these are the people that you should message for a co-creative opportunity.

Geoff Talbot: 35:30

Send this message wow so the ai tools are making it um, they're integrated with our models, but they you still have to think. By the way, with ai, you still have to check where you have ai models in kiwiland yes did you bring it with you from from los angeles?

Geoff Talbot: 35:48

yeah, yeah, yeah, yeah, we're pretty backward, um, but the um, the whole goal is to make it super easy for people to take action. I always tell people there's only one thing I can't do. I can't come to your house and turn your Zoom on and get you to hit send on a message. But I can make it as easy as possible and lower the resistance as much as possible so that you can take action. And one of the ways that we have found to do that with people in real estate is let's do it together. Let's do it now. Let's give you feedback. Let's share results together. Let's do it now. Let's give you feedback. Let's share results. That's what gets people results, and so we want to make action super easy, and so our community people join for a year.

Geoff Talbot: 36:35

It's pretty, um, affordable in terms of uh, coachings, um, and so that's number one way. And then the other way is some people go I want to grow really fast. I want to implement your system super quick. Maybe you want to use your own form of AI. We can help you, and that's an inner circle type thing, and I work with 12 people that way. Yeah, and then other ways. There's lots of little like affordable things for people. Sometimes I'll teach a workshop, like one of our workshops that we teach our sphere academy, that's our community. Sometimes I'll go and I'll teach that to an office or a group of people as well I love it.

Rowena Patton: 37:15

Well, I'm sure you all agree that this is a really great human being and we haven't known each other for that long, but I could just tell he had something special about him and I thought this would be so great in real estate. And then jeff shared. He works with so many realtors and helps speak from the heart rather than take your you know realtor hat off. So if you want to get hold of jeff, you know where to get hold of him. Thank you all for listening today. Any final words? Jeff?

Geoff Talbot: 37:44

No, I just think, if you need anything today, understand that what you need is only ever one conversation away, and to me, that gives me a lot of hope. And so, wherever you are in life, if you want a breakthrough, if you want anything at all, it's just one conversation away. So be brave, talk to people, make a difference.

Rowena Patton: 38:10

I love that. You know, my mom used to say if you don't ask, you don't get. If you don't ask, the answer is always no, so how right? Thank you, jeff, love you.

Geoff Talbot: 38:19

No problem, thank you.